主题：【原创】笨蛋，我们要听重点：我的失败经历 -- wqnsihs

企业基础管理水平太差，尤其在商品能力、行销能力和现场管理能力方面存在巨大的提升空间

---that's a common problem in China's retailing industry.

The pay is too low and it is very hard to attract talents. Smart college graduates never want to work there.

1、税前利润必须在6%--7%才能实现税后5%。

2、实际行业标杆企业成本结构（家乐福）为：人事费用占销售收入小于3.5%，税费小于3%，房租小于3%，水电气费用及设备维护小于2.5%，损耗小于0.5%，办公、行政、公关、宣传、广告等小于1%，总计小于14%。（我设定我们为14%）

3、所以运营效率必须达到：综合毛利大于20%（经营毛利大于10%，赞返毛利大于10%），才有可能实现税前6%--7%的目标。

--Your data just show that the purchasing power of Chinese is very weak. The industry/firm could not be profitable without a huge 10% supplier rebates.

The gross margin is too low for a large-scale chain store. While, it is the true indicator of how poor Chinese truly are.

To be frank, 5% after tax margin is already very high. Your boss was too greedy. In States, most supermarket chain can only generate 2-3%.