主题：管窥话语霸权 -- 天涯睡客

American History magazine refused to run our advertisement.

In fact, Advertising Director Julie Kershenbaum gratuitously informed us that they would not publish it in any of the 10 other U.S. history magazines owned by the same company. She said that the chain’s CEO and publisher, Eric Weider, had personally made the decision.

The reason? CNI is allegedly “anti-Israel.”

With this new Weider-Pecker alliance came a change in how American Media’s tabloids covered Schwarzenegger, who was then running for California governor, and whose previous steroid use, sexual affairs (one allegedly with a minor), bullying groping incidents, etc. were the kind of fodder that often fuels tabloids.

According to an article in the San Jose Mercury News, “Tabloids Starry-Eyed for Schwarzenegger,” by Dion Nissenbaum, Pecker promised Weider that his tabloids would “lay off’’ Schwarzenegger and “not dig up any dirt” on the gubernatorial candidate. In fact, following its deal with Weider, American Media now seemed to be promoting Schwarzenegger.

The Mercury News reported that American Media produced a 120-page glossy magazine called Arnold, the American Dream, “crammed with flattering photographs” that auspiciously hit the streets just as Schwarzenegger headed into the final lap of his campaign for governor.

The next year, after Schwarzenegger became governor, Pecker made him executive editor of Flex and Muscle & Fitness, promising him an estimated $8 million over the next five years for helping to “further the business objectives” of the company, according to the LA Times.