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主题:苹果已死,脸书当立? -- 大山猫

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家园 Cook自己出来说说苹果的核心竞争力

http://www.businessinsider.com/tim-cook-heres-what-makes-apple-significantly-better-than-rivals-2013-2

Cook says its Apple's strength in these three areas — hardware, software, and services — that allowed it to build the iPad.

"Apple is in a fairly unique and, in my view, unrivaled position because Apple has skills in software, in hardware, and in services," says Cook. Other companies have skills in one or two of those things, but not all three

Imagine if it had been great at software, but not hardware? Look at the Motorola Xoom, the first iPad-killer. It was flop because it was two companies trying to work on one product.

Imagine if Apple had good iOS software, good hardware, but weak services to tie it all together. Without the App Store, iTunes, and other services, the iPad wouldn't be as successful.

Later in the interview, Cook also mentioned Apple's stores as an important piece of the iPad's success. Before Apple released the iPad, most tablets were heavy turds with poor user interfaces, so they might not have bought one. Because Apple had its stores, consumers could walk in and see what the iPad was all about. They could see that it's relatively light and easy to use.

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