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主题:【原创】笨蛋,我们要听重点:我的失败经历 -- wqnsihs

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家园 on 企业基础管理水平太差,尤其在商品能力、行销能力和现

企业基础管理水平太差,尤其在商品能力、行销能力和现场管理能力方面存在巨大的提升空间

---that's a common problem in China's retailing industry.

The pay is too low and it is very hard to attract talents. Smart college graduates never want to work there.

1、税前利润必须在6%--7%才能实现税后5%。

2、实际行业标杆企业成本结构(家乐福)为:人事费用占销售收入小于3.5%,税费小于3%,房租小于3%,水电气费用及设备维护小于2.5%,损耗小于0.5%,办公、行政、公关、宣传、广告等小于1%,总计小于14%。(我设定我们为14%)

3、所以运营效率必须达到:综合毛利大于20%(经营毛利大于10%,赞返毛利大于10%),才有可能实现税前6%--7%的目标。

--Your data just show that the purchasing power of Chinese is very weak. The industry/firm could not be profitable without a huge 10% supplier rebates.

The gross margin is too low for a large-scale chain store. While, it is the true indicator of how poor Chinese truly are.

To be frank, 5% after tax margin is already very high. Your boss was too greedy. In States, most supermarket chain can only generate 2-3%.

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