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家园 苹果争夺定价权的黑手已经伸到电子书上了

以下是亚马逊[URL=http://www.amazon.com/tag/kindle/forum/?_encoding=UTF8&cdForum=Fx1D7SY3BVSESG&cdMsgNo=1&cdPage=1&cdSort=oldest&cdThread=Tx2MEGQWTNGIMHV&displayType=tagsDetail&cdMsgID=Mx5Z9849POTZ4P#Mx5Z9849POTZ4P&tag=kwab-20

]今天的声明[/URL],未来将不得不屈服于出版商Macmillan Books的压力而将其bestseller提价到15美元.最近几天双方吵架过程中Macmillan的产品都没有继续出现在Kindle store上

Macmillan, one of the "big six" publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.

We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan's terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it's reasonable to pay $14.99 for a bestselling e-book. We don't believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.

联系到乔布斯在发布会间做的这个访问(1分54秒起),不难想到这其中的关节

Mossberg: “[first part is inaudible] why should she buy a book for $14.99 on your device [iPad] when she can buy one for $9.99 at Amazon [inaudible]?”

Steve Jobs: “Well, that won’t be the case.”

Mossberg: “You mean you [iBooks] won’t be $14.99 or they [Amazon] won’t be $9.99?”

Steve Jobs: “The prices will be the same.”

照这个方向演进下去的话,过去一年里亚马逊为改革电书市场所付出的巨大努力将有很大一部分化为泡影。苹果又一次又可耻地联手资本家,站到了广大读者利益的对立面

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