主题：【评论】世道艰难啊 -- 索尼宣布全球CUT两万员工 -- Highway

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NOVEMBER 3, 2003

ASIAN BUSINESS

Commentary: This Time, Sony Better Finish The Job

Will its second round of restructuring go far enough?

Back in 1999, Sony Corp. (SNE ) seemed to be the pacesetter for restructuring in Japan's electronics sector. Managers closed or merged 18 plants, reorganized divisions, and promised to trim Sony's global workforce by 10%. Four years later, though, it's clear that Sony didn't move as far or as fast as it should have: The company is still struggling with overcapacity, too many product lines, and sagging profits. CEO Nobuyuki Idei "failed to finish restructuring Sony," says Hitoshi Kuriyama, an analyst at Merrill Lynch (MER ) Japan.

Get ready for Restructuring Sony: The Sequel. On Oct. 28, Idei is expected to unveil details of a $3 billion plan to consolidate its production and overhaul Sony's electronics operations by 2006. Although Sony refuses to reveal much more, analysts say the new strategy will include a 10% to 12% reduction in its global workforce of 160,000. The priority, Idei has said, will be to ramp up profits and woo consumers with hot new products. "We aim to boost our operating margin to over 10% in three years," he told reporters last summer. That's a big jump from the less-than -1% margins Sony gets for its electronic gear today.

The problem is that the latest restructuring still may not go far enough. Today, the electronics division has more than 100 product lines, but only a few -- such as camcorders and Cyber-shot digital cameras -- dominate their markets. Sony President Kunitake Ando has hinted that Trinitron cathode ray tubes used in PC monitors and TVs are among the first products likely to bite the dust. Fine -- Sony held on to CRTs far too long. But it needs to go much further and completely reorganize its electronics division. Some -- including ING Financial Markets analyst Richard Chu -- say the VAIO PCs should be eliminated, though that's unlikely to happen. And even though the Trinitron will probably be replaced by TVs with liquid crystal diode screens, there's no guarantee Sony can catch up with Sharp Corp., which controls more than half of the global market in LCD-TVs. Indeed, it may even have trouble matching the 17% share of Samsung Electronics -- with which Sony is negotiating a joint venture to make the TVs. "Sony has been a disappointment for some time, so expectations are low," says Chu.

The big hope for a Sony revival is a cutting-edge microprocessor that is expected to be the heart of future Sony products. The company is investing billions in the chip, which is to power the next PlayStation game console. PS3, Sony says, will act as a home-entertainment hub for downloading movies, music, and games from the Internet. The only hitch is that the new PlayStation won't be making its debut until 2005. In the meantime, Idei may want to rewrite the script for this remake one more time.

By Irene M. Kunii

如果真是在国外混的可以的，几年之内怎么还没有100万美元的储蓄？或者50万美元，一旦被公司干掉，可以回国定局，就像袁子才那样住一套好房子，找一批女弟子，吃一堆美食物

，岂不是很好。所以，凡事要想开，有钱在哪里都能活的很好。就是50万美元虽说比100万美元少点，也可以换成400万人民币，其实也可以换一半，200万人民币，一样活的不错。

50万美金的存款，就不是混得可以了，而是很牛X了。有5万美金的存款其实就不错了。要说总资产还差不多。

在国外，有些人适应的比较好，例如女人和上海人。还有很多人都是进不去，退不出。无论如何，好死不如赖活着。

我现在还欠一屁股债呢,一大屁股债！！！

现在中国也开始个人信贷乐，房子，车子。上海北京的楼价也涨了，没来得及先买好做投资的也就那样了。大家生活模式越来越接近的。地球可别长得到处也都一个样呀，哈哈哈哈哈哈。

可以使SONY往高利润的CONTENT，SERVICE PROVIDER的方向走。不过MICROSOFT也在进来真不知鹿死谁手。

如果以五年到八年为期限，一般都应该能够达到。这不是难度非常大的事情，何况我想按照

各位的智商指数和能力，应该在六年之内解决，不会很累的就会拥有这笔钱的。你们可别告诉我你们买的都是150万美元上下的房子啊。如果那样的话，我就不敢保证了。

是因为你可能买的是150万美元左右的房子，这样一来，你自然就不可能有50万到100万的存款了。这点应该不要抱怨社会。

我没感觉得，没有好看的中文电影，没有好看的中文书籍，没有好吃的中国食物（所谓中国

餐馆的饭菜还不如我自己作的），也没有好的中文图书馆和电影院（中文）以及好的中国书店和旧书摊。也没有其他一些好的中国的某些东西。哈哈，求全责备了，这毕竟是国外啊。

可也没办法，谁让我是中国人了。每天映入眼帘的都是尺寸不同的各种各样的洋人的屁股。

刚来的时候，还觉得新鲜，现在也无所谓了。有曲线又能如何？

本人也是一样身处海外，所以，对大家的经济情况做了一个平均的分析，当然，有点让你们

暴露你们的家底了，不过，也不算是什么大不了的事。真要是遇上天变，拿起50万美元的行囊回到祖国的怀抱就行了。

在日本正规的企业中的一般都还可以的了。不用担心裁员的。再者说了，总裁总裁，他不总裁员能叫总裁吗？总裁

就是总是裁员的简称。因而，不必担心总裁的一些正常活动。现在，国内也还有些机会的，实在不行了，还可以回国嘛，要是我们中国像北朝鲜那样，还回什么国啊。所以，裁员不可怕。可怕的是心理的裁员。

你拿着五十万或者100万美元还怕祖国不要你吗？你可以选择一个比较不错的城市隐居下来

，就像我说的那样，写点回忆录或者招收一些女弟子，要是想继续从事一些社会活动的话，

可以参加报考公务员系列或者进入事业单位。很多选择的了。