主题：【原创+文摘】免费的Google Maps Naviga -- 正宗鲁皮皮
首先看一看谷歌最近新推出的Maps Navigation的简介：
其对业界的影响马上显现：
Google Maps Navigation仅仅是Android 2.0系统里的一个应用，但它将Google的诸多技术整合在一起，包括Google Maps，Google Street View、语音识别、交通流量、卫星视图和强大的搜索，想想你只需要对着手机喊一句“离三里屯最近的必胜客”，手机就会一步一步的告诉你该怎么走，并在地 图、卫星图甚至是街景图上显示出路线图，是一种怎样神奇的体验？
Google Maps Navigation当然不会只限于Android系统，但Google Maps Navigation for iPhone能不能有还要取决于Apple的态度了。TechCrunch建议Google能屈尊在下雪天脱光光含泪361度转体俯卧撑跪求Apple能允许Google Maps Navigation进入App Store免费下载，我认为这个建议很靠谱！
通过CyanogenMod事件， 我们可以看出Google自有知识产权的Android应用并不能说是完全免费的，手机厂商需要为此付费给Google，当然如果山寨厂商通过非法手段将 未授权的Google应用也集成到Android系统里，那就是另外一回事了。Android系统确实免费，但不包括其中Google自有知识产权的应用 程序，这当然也包括Google Maps Navigation for Android 2.0。
还有命更苦的， 大家可以看一看这家公司，http://www.telenav.com/。Telenav对于一些河友也许还比较陌生，但在北美的同仁有些应该已经知道这家公司了，在智能手机上跑的一个导航服务就叫Telenav，其简介如下：
Find whatever you need wherever you are. Locate, call or navigate to rated and reviewed restaurants, hotels, ATMs, Wi-Fi hotspots and more from a directory of over 10 million businesses. No more expensive 411 calls.
Avoid traffic jams with real-time traffic alerts and intelligent rerouting.
Pre-plan trips online at My TeleNav. And by downloading an Internet browser plugin you can easily save addresses from any Web page to your phone.
Get automated updates of full-color 3D maps and business listings.
说它命苦是因为Telenav刚在11月2号申请IPO:
November 2, 2009 — 10:21am ET | By Jason Ankeny
Location-based solutions provider TeleNav filed plans with U.S. regulators to raise as much as $75 million in a proposed initial public offering. No estimated timetable for the IPO (managed by JP Morgan and Deutsche Bank Securities) was disclosed. According to the filing, TeleNav's voice-guided navigation service boasted more than 11 million paid subscribers worldwide at the end of Q3 2009--operator partners in the U.S. include AT&T and Sprint.
The timing of the TeleNav IPO is somewhat surprising given that the filing follows just days after web services giant Google announced the pending launch of Google Maps Navigation, a free turn-by-turn navigation app debuting on its Android mobile operating system. "Obviously, we like the price of free and consumers like that as well," Google CEO Eric Schmidt said during a preview of the service, adding the company can figure out how to make money from the product later. Many pundits are now questioning the continued viability of premium navigation apps like TeleNav, or at least casting grave doubts about their current monthly subscription-based models.
For more on the TeleNav IPO:
- read this Reuters article
对于谷歌的免费服务，Telenav如何应对呢？
Probably both. TeleNav’s public S-1 filing with the SEC today has a lengthy Risks section that includes this clause:
“Google recently announced that it would offer free voice guided, turn by turn navigation as part of its release of Google Maps Navigation for mobile devices based on the Android 2.0 operating system platform. Competition from these free offerings may reduce our revenue and harm our business.”
The company’s currently in a quiet period after its IPO filing, so they’re not able to comment. But here’s the question I’d like to ask the founders and funders: Had you known Google would launch today, would you still have started TeleNav?
文摘完了，该谈谈鲁皮的几点看法：
1. 谷歌地图导航（Google Maps Navigation）对卫星导航芯片的生产厂家影响不大。除非它能不用卫星导航芯片。而众所周知，基于TOA的成本低廉的定位方案早已有时，但卫星导航芯片依然有自己的优势。
2.很难说PND市场就一定会被谷歌一统天下，因为我们必须考虑到在北美市场这项“免费”的导航应用必须基于手机的数据服务，而这项服务价格不菲。在美国买一个自主的PND也就是150美元左右，所以综合成本优势并不明显。毋庸置疑，Garmin等厂家的市场会被蚕食。最大的输家将是Telenav公司，估计又有一些硅谷的工程师们寝食难安了:)
3.基于手机的LBS应用才是以后的王道，现在谷歌的这些trick只不过是开始。不过，谷歌的举动会对整个基于手机的卫星导航芯片产业是个促进。
4.坊间已经有人放出话来，说谷歌此举有垄断行业之嫌，具体如何发展，静观其变。
搬个小凳看戏。
- 相关回复 上下关系8
🙂【原创+文摘】免费的Google Maps Naviga
🙂我始终认为手机通讯有数据服务是未来必然的发展方向 1 卷心菜 字60 2010-01-12 18:10:32
🙂我手机里的谷歌地图 1 车雨田 字346 2010-01-10 21:03:10
🙂所以说任何事都是买的不如卖的精 1 心文连博 字738 2010-01-10 12:33:07
🙂我现在用的gprs，加载地图速度也很快 女生跟班 字288 2010-01-17 19:02:22
🙂gps厂商和导航软件厂商完全是两码事 1 chine 字127 2010-01-11 18:51:52
🙂开阔了什么思路？以后一切都免费然后大家想怎么用广告赚钱 1 水晶 字38 2010-01-10 19:01:13
🙂这个局面可不是Google打出来的 2 yueyu 字303 2010-01-10 16:35:53