主题：【原创】Aldi的故事(上) -- 老马丁

我试着用Google翻一下。

According to a survey, the Aldi discount leads the best reputation among consumers, who have very high confidence in the brand. Edeka, Rewe, Lidl land on the places two to four.

Aldi, the discount market leader, is the most trusted company in the eyes of consumers. According to a poll on Tuesday conducted by the Institute for Business Research (IfH)in Kln, almost 75% of the respondents said they had high or even very high confidence in the low-cost discounter.

Aldi的东西都是单个卖的，仓储式的都是成箱卖的，而且还要会员卡。就像中国的批发市场一样。

一次在kaufhof试皮衣，从兜里摸出一小纸条，上书“右肩不圆顺”。皮衣标的made in italy，一直以为是罗马地下工厂的中国工人做的。看来很有可能是made in china。

据说是马士基控股。呵呵，马士基是我工作后打交道的第一家外企。

do you know how expensive national brands are? hehe.

Lidl also created another billionaire.

Lidl was aggressively expanding in the Eastern European market. Some investment might be reckless.

marketing costs.

Aldi's model will not work in China. chinese tend to race to the bottom in terms of quality control.

of Aldi.

Aldi is the grandfather of discount retailing in Europe.

我很喜欢的苏联电影之一。。。

供过芦笋和蘑菇罐头。aldi要求贴自己的牌子。我记得他们对质量要求中等，印象深的是走量真的大啊。。。。。

BTW,那东家是个德国进口商。